Designing feed content

I subscribe to feeds for several web design gallery sites and I've noticed an interesting difference in how two of those sites have designed the content of their feeds.

feed-design.jpg

CSS Remix (top) displays a large screenshot of the featured site while CSS Drive (bottom) displays a small thumbnail of the site. CSS Remix, in addition to the links at the top, links the image directly to the featured site so you can simply click on the screenshot to go to the site whereas CSS Drive provides no links within the entry. You have to click the title of the entry to go to the permalink page on CSS Drive and then follow a link to the featured site.

CSS Remix provides more information and is much more convenient but for some reason I find that I end up clicking the title to go to CSS Drive more often because I want to see the full-size version of the site. CSS Drive is making me jump though an extra hoop, but they're getting a pageview out of it.

I think this is an excellent example of weighing user needs against business objectives. If the goal of your feed is to drive traffic back to your blog then you have to consider limiting the amount of information you provide in your feed.

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